More Music Marketing | Kilted Chaos

kilted_andrew @Kilted_Alex Indeed – thank you Vonage for playing and Zach & WD and Dan and others #kiltfeed 11 minutes ago from TweetDeck
kilted_andrew If free means you don’t get money for your music – then OK — but there’s other stuff that you should and could be getting #kiltfeed 12 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew so – until next week, it’s goodnight from me and goodnight from Andrew who has to go …….. #kiltfeed 12 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – good job sir – and big thanks to our contributors today, we love opinions , right or wrong, we love em #kiltfeed 13 minutes ago from TweetDeck
kilted_andrew The future isn’t just one economic model – now it’s many different models operating together – the future ain’t selling tracks #kiltfeed 13 minutes ago from TweetDeck
Kilted_Alex @WaveyDavey001 – therefore give it all away becomes largely redundant and no use to artists or labels #kiltfeed 14 minutes ago from TweetDeck
Kilted_Alex @WaveyDavey001 – precisely! and shoot – if people want free they can illegally download it from 10,000 sources anyway … #kiltfeed 14 minutes ago from TweetDeck
kilted_andrew So – while we’re busy building the tech platform that delivers all this and more – we’ll leave y’all to think about it #kiltfeed 15 minutes ago from TweetDeck
kilted_andrew Right – the minute you think you can start directing your fans or driving behaviors is the minute someone calls Lame – #kiltfeed 16 minutes ago from TweetDeck
WaveyDavey001 @Kilted_Alex Give it all away really only works with major acts. Arctic Monkeys/Libertines migh be seen as exceptions(?) #kiltfeed 16 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew “asking” meshes with genuine fan rapport. And if you do it right, people will tell you how much you rock, or suck #kiltfeed 17 minutes ago from TweetDeck
kilted_andrew So — it’s about getting your music into the ears and hands of as many people as possible but getting something for that #kiltfeed 18 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – exactly -asking for feedback can be ok in small doses, but eventually it becomes as annoying as “Please retweet” #kiltfeed 18 minutes ago from TweetDeck
Kilted_Alex the “give it all away” days were last few yrs, where a lot of success was had with it (Radiohead anyone?) #kiltfeed – its moving beyond now 19 minutes ago from TweetDeck
kilted_andrew And although yes you can ask for feedback – what you should be doing is making it easy for them to give feedback #kiltfeed 19 minutes ago from TweetDeck
kilted_andrew Trade your music for an email address or for access to your site – music has a value – true fans know that – #kiltfeed 21 minutes ago from TweetDeck
kilted_andrew @Zacharycohen I think the best way to get a fan is to have them fall in love with your music – but don’t give it away – trade it #kiltfeed 22 minutes ago from TweetDeck
andrewmccluskey @WaveyDavey001 absolutely re babybird – but it took them 15 years – and that is how I think it’s gonna be for most bands #kiltfeed 23 minutes ago from TweetDeck
onclick=”pageTracker._trackPageview(‘/exit/to/Kilted_Alex’);”>Kilted_Alex @kilted_andrew – ok, sorry, having never actually toured i’m guessing – but you see the point right? #kiltfeed 23 minutes ago from TweetDeck
Zacharycohen @kilted_andrew give your music away, ask for feedback, listen, act #kiltfeed 24 minutes ago from TweetDeck
Kilted_Alex So out of that 160 people, you’ve probably got maybe 40 HC fans (guesstimates) #kiltfeed 25 minutes ago from TweetDeck
kilted_andrew @Kilted_Alex if you’re lucky – often times its a lot less – particularly if your new and touring #kiltfeed 25 minutes ago from TweetDeck
WaveyDavey001 @Kilted_Alex @kilted_andrew Remember Babybird? 5 ltd albums then mainstream label with a fans best of. #kiltfeed 25 minutes ago from TweetDeck
kilted_andrew So – what’s the easiest way to get a “fan” if you are a band? #kiltfeed 25 minutes ago from TweetDeck
Shortlisted RT @kilted_andrew: It’s no longer about the size of your rider – it’s about the size of your mailing list #kiltfeed 25 minutes ago from dabr
Kilted_Alex quick math. Lets say you have 400 people at a bar gig. probably about 40% of them already like you right? #kiltfeed 26 minutes ago from TweetDeck
kilted_andrew Right – by developing the tribe – it opens the doors to gigs, games, tv, licensing etc etc – #kiltfeed 26 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – rather than focussing on bei ng on American idol, or selling out madison sq garden. #kiltfeed 27 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – yep, and theres a good income to be made for bands by focusing on creating that tribe of fans ….. #kiltfeed 28 minutes ago from TweetDeck
kilted_andrew It’s no longer about the size of your rider – it’s about the size of your mailing list #kiltfeed 28 minutes ago from TweetDeck
kilted_andrew So – everything starts with building the base – building fans and growing your extended digital footprint #kiltfeed 29 minutes ago from TweetDeck
kilted_andrew You can target games, clubs, etc – but until you have a growing fan base – you’re still not gonna get in the door #kiltfeed 29 minutes ago from TweetDeck
andrewmccluskey Right – but to pick up a point by@WaveyDavey001 the gatekeeprs are looking at the internet – you get there through fan activity #kiltfeed 30 minutes ago from TweetDeck
Kilted_Alex YES! and those ripples are not just blog posts. Theyre videos on youtube/wherever, theyre plays on Thesixtyone.com, spotify, etc #kiltfeed 30 minutes ago from TweetDeck
andrewmccluskey you’re right – the magazine get’s read by 2 people in this house – and I can’t easily send it to someone – #kiltfeed 32 minutes ago from TweetDeck
kiltedchaos but how many “ripples” does a well produced article online produce? (BTW -we do like Rolling Stone) #kiltfeed 32 minutes ago from TweetChat
kiltedchaos just to stay on blogs for a second. Simple analogy -how many people do you share your rolling stone with? 1? 2 maybe #kiltfeed 33 minutes ago from TweetChat
kilted_andrew true – and it’s a billion times easier to get a write up on a niche targeted music blog than get into Rolling Stone #kiltfeed 35 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – also, a good music blog works better for the simple reason that you hear new artists as well as read about them #kiltfeed 35 minutes ago from TweetDeck
WaveyDavey001 If you were really trying to market a band now you would look to Gigs, Games, Adverts and TV/Film royalties not selling tracks #kiltfeed 36 minutes ago from TweetDeck
kilted_andrew Right – so I want a good sized digital footprint – I’d want it maintained and I’d like every possible interaction captured #kiltfeed 36 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – and just as imporatnt (moreso?) than a rolling stone write up is good coverage from the top notch music blogs … #kiltfeed 36 minutes ago from TweetDeck
kilted_andrew 2/ I’d like access to the curators – the filters – the tastemakers -I’d want personal recommendations from established authorities #kiltfeed 38 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – yep, if the commenst are runnign out of control, and nothings been updated in a yr – what does that tell me? #kiltfeed 38 minutes ago from TweetDeck
kilted_andrew Right Alex – and while their’s mileage in being everywhere – there’s little value in having a page on a network that isn’t tended #kiltfeed 39 minutes ago from TweetDeck
kilted_andrew 1/ I’d want to be introduced to established networks and I’d like a presence created on those networks #kiltfeed 40 minutes ago from TweetDeck
kilted_andrew Here’s some things that I would want as a new band from a marketing service – #kiltfeed 41 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – people (us included) get their music from everywhere – mobile, lastfm, pandroa, itunes, youtube, blipfm and so on #kiltfeed 42 minutes ago from TweetDeck
kilted_andrew So – as ever – this comes down to time – what do you get for your time – what “music marketing” is worth paying for? #kiltfeed 43 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – absolutely. The days of radio play dictating sucess are gone #kiltfeed 43 minutes ago from TweetDeck
kilted_andrew @Kilted_Alex heh! – well I think the music worls is so wide at the moment – if you’re not a fan you don’t know what’s going on #kiltfeed 43 minutes ago from TweetDeck
Kilted_Alex @kilted_andrew – wait? A drummer with a savvy mind? Really? (Sorry -playing an old cliche there and i apologize #kiltfeed 44 minutes ago from TweetDeck
kilted_andrew A new band needs to have their music everywhere – they need to track who’s listening and they need to respond to incoming requests #kiltfeed 44 minutes ago from TweetDeck
andrewmccluskey well – the old model doesn’t work – some labels are totally dialed in but they cherry pick and how does that help a new band? #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex @kilted_andrew – Tomorrows manager will be a music fan first, marketer second IMHO #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex @kilted_andrew fact: old labels, A+R and managers are dying with the rest of old media. They dont work any more #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew much better to have it inside the music – and if you don’t have that kind of internal resource – then go pro – buy the service #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew A good example of how to handle it is The Clintons – http://bit.ly/13ANiF Levi their drummer handles the soc media and business – #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew It’s hard enough finding the right player / personality mix – try finding a non-muso who can influence decisions – that’s tough #kiltfeed about 1 hour ago from TweetDeck
Zacharycohen RT @kilted_andrew: @Kilted_Alex I love that – screw Direct To Fan – how about Direct With Fan #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex @kilted_andrew – just like anything in your music career it takes time, experimentation, luck (and talent of course) #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew yeah – I kinda dig the idea of the “5th beatle’ – but again – it’s another mouth to feed and bands are funny – #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew So – how do you drive awareness of your music and at the same time connect with people who are listening to it? #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex @kilted_andrew -YOU(the aritist) don’t if you get where things r moving. you find a “friend” a technology “5th beatle” to work it #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew And don’t forget that you need many more fans if you’ve got more than 1 person in the band #kiltfeed – so how do you manage it? about 1 hour ago from TweetDeck
andrewmccluskey @Kilted_Alex I love that – screw Direct To Fan – how about Direct With Fan #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew @Kilted_Alex I love that – screw Direct To Fan – how about Direct With Fan #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew Right – so If I’m an artist – I’m looking for someone to “market” me -to be the interface between me and the traffic from the fans #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex Maybe WITH fans is a better term? #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew which is where you have the artists spending their life on social media rather than on their instrument (or a groupie!) #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex @kilted_andrew – it does actually -it sounds like “Direct marketing” and we know what most Direct marketing folks do .. (Annoy!) #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew the reality is that Direct To Fan marketing is two way – and if you’re not dealing with the response from your “fans” you lose – #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex As you pointed out – @jonathancoulton has a great DTF presence, but i’m sure not even he loves 6hrs a day working on it. #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew But before we get to that – think about Direct To Fan marketing – it does sound very “one way” doesn’t it -which seems kinda wrong #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew @Kilted_Alex right I think the word “distribution” is key – you’re not distributing physical stuff – you’re distributing awareness #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex @kilted_andrew -sure, if they have nothing better do do – recordning, touring, hanging with buddies etc. #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew well – first question – do you think it’s OK for a band to spend 6 hours a day dealing with email/tweets/vids etc from fans? #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex @kilted_andrew – i think marketing an artist now involves a lot of being their “tech guys” – handlling the time consuming stuff #kiltfeed about 1 hour ago from TweetDeck
kiltedchaos @kilted_andrew – so … Direct to Fan? Subscription based dist.? huh? Explain … #kiltfeed about 1 hour ago from TweetChat
kilted_andrew let’s say you were going to do the “marketing” for a band – what exactly would that be? What behaviours would you actually do? #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew Absolutely – let’s get the competition out of the way first – free website for bands – http://bit.ly/b31P11 #FREECHAOS #kiltfeed – 1 wk left about 1 hour ago from TweetDeck
kilted_andrew Right – last we had talked about the general topic of music marketing – today I say – lets get down to specifics – #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex Okaaaay -enough rambling, lets rap about music marketing on todays #kiltfeed #FREECHAOS about 1 hour ago from TweetDeck
kilted_andrew So – enough of this derogatory nonsense – what are we talking about today Monsignor Simpson? #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew @kiltedchaos Yes – all is the good with the world – I feel strangely – …empty…. #kiltfeed about 1 hour ago from TweetDeck
kiltedchaos Finally the #kiltfeed is beginning -Andrew has finished his sweaty yoga, taken off his fedora and put away the kleenex & is ready to RAWK!! about 1 hour ago from web
kilted_andrew @Kilted_Alex thank you – I’d say Vonage goes off quicker than Kanye on courvoisier #kiltfeed about 1 hour ago from TweetDeck
Kilted_Alex And with a windmill power chord: todays #freechaos #kiltfeed gets on with the show! about 1 hour ago from TweetDeck
kilted_andrew Welcome back campers – it’s the (delayed ‘cos Vonage sucks balls) #kiltfeed about 1 hour ago from web
Kilted_Alex @kilted_andrew ou could say Vonage fails as much as taylor Swifts voice? Welcome back! #kiltfeed about 1 hour ago from TweetDeck
kilted_andrew Aaaaaaaaaaaaargggggggggggggggggghhhhh Vonage goes down more often than a broke hooker #kiltfeed about 1 hour ago from web
Kilted_Alex well, thanks to @vonage being complete wankers – the #kiltfeed is cancelled until Andrew sticks a large boot up their backside about 1 hour ago from TweetDeck
Kilted_Alex Hmmmm – @Kilted_Alex must have lost his hipster hat, or maybe he’s just getting some yoga poses out the way first b4 the #kiltfeed about 2 hours ago from TweetDeck
Kilted_Alex stick with us people -the intelligent half of kilted chaos, @kilted_andrew will be along soon and we can get on with the #kiltfeed about 2 hours ago from TweetDeck
Kilted_Alex Oh dear – Andrew must have thrown his computer out the window in a fit of #FREECHAOS #kiltfeed inspired madness … about 2 hours ago from TweetDeck
Kilted_Alex if me and @kilted_andrew had a band i think this might be the result … #kiltfeed #FREECHAOS ♫ http://blip.fm/~kenf5 about 2 hours ago from Blip.fm
Kilted_Alex @kilted_andrew just hung up on me – so i’m thinking it must be #kiltfeed time! about 2 hours ago from TweetDeck
Music2Work2 There’s a #kiltfeed on it’s way – 10:00 AM PST – music marketing – odd behaviors and more - about 2 hours ago from TweetDeck
andrewmccluskey There’s a #kiltfeed on it’s way – 10:00 AM PST – music marketing – odd behaviors and more - about 2 hours ago from TweetDeck
kiltedchaos There’s a #kiltfeed on it’s way – 10:00 AM PST – music marketing – odd behaviors and more - about 2 hours ago from TweetDeck