From the category archives:

Music Marketing

Facebook Fatigue

Thumbnail image for Facebook Fatigue July 15, 2010

Thought we’d take a few minutes to update on the marketing of @DrasticJo and reflect on a recent Facebook campaign. Jo has an album coming out in November and we’re tasked with finding the people who would like it and developing a relationship with them so that they will buy it. Tommy Silverman recently made [...]

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Turning Fickle Fans into Friends

May 13, 2010

Just got off the weekly skype call with one of our artists – Drastic Jo – she has a release scheduled for November 13 and we’re busy developing the direct to fan marketing plan. Typically one of the most important parts of such a plan is the acquisition stage – this is where you set [...]

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$600 Website Advance

May 11, 2010

“Someday I’ll pay the bills with this guitar,“ but right now you’re busy working two jobs just to keep shit together and the dream going? We hear you – and actually, if we like you – we’ll invest in you. Here’s how it works: We agree to: 1/ Work with your current imagery to develop a [...]

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Thumbnail image for Quote of the Day

Quote of the Day

May 6, 2010

“Music is now the realm of fans, of believers.  If you’re doing it to get rich, get out.” – Bob Lesfetz, The Lesfetz Newsletter” (by the way – if you don’t get the Lesfetz newsletter – why not? Chock full of music biz insight!)

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Thumbnail image for Is a Free Band Website Really Possible?

Is a Free Band Website Really Possible?

April 27, 2010

Yes, if you do it yourself, but frankly do you really have the time & the chops? It’s not just design and coding, it’s how to integrate social media, how to keep it fresh, how to professionally embed ecommerce and distribution, how to collect email, how to pay for hosting and tech support, and how [...]

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Thumbnail image for Get An Advance To Build Your Band’s Website #Kiltfeed 04.23.10

Get An Advance To Build Your Band’s Website #Kiltfeed 04.23.10

April 23, 2010

Kilted_Alex and its “goodnight all immortal Zardos” from me #kiltfeed half a minute ago from TweetChat Reply Retweet Kilted_Alex @kilted_andrew and if the artist doesn’t dig us, hey, they still have a kick ass website to show for it! #kiltfeed less than a minute ago from TweetChat Reply Retweet kilted_andrew So on that note – [...]

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DIY!!!!

April 12, 2010

(Thanks to @snipeyhead for inspiring this riff!) It doesn’t matter if you’re a musician or an author – unless you’ve got a platinum CD or a NYT best seller on your hands, you’d be better forgetting publishing houses/ labels & focus your marketing on the new targets: ipods, ipads, Kindles, Sony Walkmans, MP3 players & [...]

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drastc jo

Kilted Work – Drastic Jo

March 25, 2010

Introducing the latest project from kilted Chaos, and an ongoing project we’re proud to be working on! As winner of our recent FREE CHAOS competition, Jody Schneider, better known as Drastic Jo won a free website. We built a nice custom front page, that really tells you on first landing what her talents are.  Additionally [...]

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Thumbnail image for Music Marketing Service #Kiltfeed 03.12.10

Music Marketing Service #Kiltfeed 03.12.10

March 12, 2010

kilted_andrew and it’s goodnight ya wee bastard from him! #kiltfeed 4 minutes ago from web Reply Retweet Kilted_Alex @kilted_andrew – yeah thats a wrap, it’s goodnight ya prick from me…. #kiltfeed 4 minutes ago from TweetDeck Reply Retweet

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Thumbnail image for There Are No Short Cuts

There Are No Short Cuts

March 11, 2010

Oh I’m sorry – you mean you joined a band ‘cos it looked cool: sex, drugs & rock and roll – win the label lottery and get a lifestyle in your twenties that other people never see in a lifetime.  Well go borrow a time machine and go back to the 70’s and 80’s because [...]

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