Thought we’d take a few minutes to update on the marketing of @DrasticJo and reflect on a recent Facebook campaign. Jo has an album coming out in November and we’re tasked with finding the people who would like it and developing a relationship with them so that they will buy it. Tommy Silverman recently made [...]
DTF – WTF?
Think about how you allocate your time and energy and imagine what you would do if you stopped trying to get signed. Imagine if your strategy was less about trying to impress key decision makers in the music business and instead was all about getting your music in front of as many people as possible and finding out who your true fans really are.
You’d spend time and energy designing & setting up your own website that sold music directly to your fans, you’d set up accounts with digital distributors that put your music into iTunes and Amazon at the touch of a button. You’d be posting photos of shows, writing blog posts or tweets about your experiences on the road, you’d be answering comments and building fans and friends across Facebook and MySpace. You’d be writing a monthly newsletter that lets everyone know what you’re up to and how they can get the music or attend a show.
Direct to Fan is a lot of work and while some artists can manage it alone, other artists are looking for help. Kilted Chaos makes it easy for you to focus on your project while delivering all the above.
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