A wee chat about Google Analytics custom dashboards  -and more specifically, restaurant metrics – more after the tag, as per usual.

7:37 am	andrewmccluskey:	don’t forget #kiltfeed this morning 10:00 PST – more analytics this time for #Restaurants
7:37 am	kilted_andrew:	don’t forget #kiltfeed this morning 10:00 PST – more analytics this time for #Restaurants
8:45 am	Kilted_Alex:	Got to get awake before the #kiltfeed – Google Analytics and especially #restauarant analytics – 11am MST – see ya there
8:45 am	alexhsimpson:	Got to get awake before the #kiltfeed – Google Analytics and especially #restauarant analytics – 11am MST – see ya there
10:05 am	Kilted_Alex:	@diegozhangse From one local to another -good site, i’ll be checking U out – need tips to improve your mkting? Join us on the #kiltfeed 11am
10:06 am	Kilted_Alex:	@diegozhangs From one local to another -good site, i’ll be checking U out – need tips to improve your mkting? Join us on the #kiltfeed 11am
10:21 am	Kilted_Alex:	We’ll be talking #restaurant analytics on the #kiltfeed at 11MST – here’s a tip to start: Add signature dishes as keywords for your menu pg!
10:22 am	Kilted_Alex:	Complete shot in the dark – but is there a #restaurant out there would like us to talk about their site on the #kiltfeed this am?
10:23 am	alexhsimpson:	Anyone in the #restaurant biz or just interested – come talk EASY restaurant analytics with us on the #kiltfeed – you might get a tip or two
10:46 am	alexhsimpson:	@JonDBishop – yeah, i love the easy fast response of the site too. I’m adding it to talk about on today’s #kiltfeed its so cool!
11:05 am	alexhsimpson:	Dear Twitter, tweetdeck, Anyone! We need uber-cool “hashalytics” and we need them today. I want detailed figures for our #kiltfeed
11:08 am	alexhsimpson:	OK – am now settling my headspace into #kiltfeed mode – turning on Piano Metallica from new find @vkgoeswild to get me fired and ready!
11:08 am	Kilted_Alex:	OK – am now settling my headspace into #kiltfeed mode – turning on Piano Metallica from new find @vkgoeswild to get me fired and ready!
12:05 pm	kilted_andrew:	Good morning and welcome to the #kiltfeed
12:05 pm	alexhsimpson:	http://bit.ly/18fXzC – aaaaannddd DING DING! Order in the house the #restaurant #kiltfeed is in session
12:05 pm	Kilted_Alex:	http://bit.ly/18fXzC – aaaaannddd DING DING! Order in the house the #restaurant #kiltfeed is in session
12:06 pm	kilted_andrew:	@Kilted_Alex good morning Mr. Alex – how are you today? #kiltfeed
12:06 pm	Kilted_Alex:	@kilted_andrew – are you in the house mr McC? #kiltfeed
12:07 pm	kilted_andrew:	ah yes – forgot the #restaurant tag – was thinking – we should also start to use an #bar tag too – #kiltfeed
12:07 pm	Kilted_Alex:	@kilted_andrew couldn’t be better! Anyways -lets talk some stats shall we? particularly in terms of #restaurant stats #kiltfeed
12:08 pm	kilted_andrew:	Indeed I am Mr. S – raring to follow up from last week’s excellent analytics sessions for #restaurant #bar #kiltfeed
12:10 pm	kilted_andrew:	looking at this excellent post of Restaurant Analytics | Kilted Chaos – #restaurant #bar #kiltfeed http://bit.ly/aObY3
12:11 pm	Ctrentmarketing:	@ctrentmarketing checking in as well #kiltfeed
12:12 pm	kilted_andrew:	so – first off re the #restaurant analytics dashboard – we talked about comparing this wk vs last wk on loyalty – #bar #kiltfeed
12:12 pm	Kilted_Alex:	@kilted_andrew – with the growth of YELP (listings/reviews site) tracking how sites help your traffic is key! #restaurant #kiltfeed
12:12 pm	kilted_andrew:	@Ctrentmarketing Ahh – Corey – welcome – always a pleasure #restaurant #bar #kiltfeed
12:14 pm	kilted_andrew:	Don’t know if you guys caught the Scoble post http://bit.ly/izFqX – re the network wars – interesting Yelp stuff – #restaurant #kiltfeed
12:14 pm	Kilted_Alex:	@kilted_andrew – RPT visitors physically and online go hand in hand more and more! #restaurant #bar #kiltfeed
12:15 pm	Kilted_Alex:	@Kilted_Andrew Therefore, the more U can do to make a site a rpt destination, the more you help physical rpts. #restaurant #bar #kiltfeed
12:16 pm	kilted_andrew:	so Alex – can we get a line comparison wk on wk for visitor loyalty in the analytics dashboard? #restaurant #bar #kiltfeed
12:16 pm	Kilted_Alex:	@ctrentmarketing – COREY! heck yeah! Welcome aboard! #restaurant #bar #kiltfeed
12:18 pm	Ctrentmarketing:	@Kilted_Alex On the site point to things at the restaurant are staying fresh too. Coupons, new menu items, spec. events #kiltfeed
12:19 pm	Ctrentmarketing:	@Kilted_Alex Fresh site with boring restaurant the site might get traffic but there is a disconnect between the two destinations. #kiltfeed
12:22 pm	Kilted_Alex:	@Ctrentmarketing – yes, the super cool website should only happen after you have a super cool extablishment #kiltfeed #restaurant
12:22 pm	kilted_andrew:	I’m thinking that owners wld want 2 C these figures against their actual sales – wld B nice 2 have on 1 document #restaurant #bar #kiltfeed
12:22 pm	Kilted_Alex:	@Ctrentmarketing – and then you need to work at keeping both in the public spotlight! #kiltfeed #restaurant
12:25 pm	Kilted_Alex:	@kilted_andrew – so what you’d need is a CSV export of site stats to layout with sales figures etc then? #restaurant #bar #kiltfeed
12:25 pm	kilted_andrew:	Alright – shall we talk about the Goals Overview – how best to use this? #restaurant #bar #kiltfeed
12:26 pm	Kilted_Alex:	Online specials are always a good trick “mention/print this page when you dine” – help connect site and shop #kiltfeed #restaurant
12:26 pm	kilted_andrew:	@Kilted_Alex now that’s a screencast I would like to see: export csv analytics to excel spreadsheet – #restaurant #bar #kiltfeed
12:27 pm	Kilted_Alex:	- Goals ….. One suggestion would be: say you start a newsletter – how do people sign up? #kiltfeed #restaurant
12:28 pm	Ctrentmarketing:	@kilted_andrew Here is a great resource for excel and analytics working well together http://bit.ly/C4QD0 #kiltfeed #analytics
12:28 pm	Kilted_Alex:	EG: is it because of your blog? Or a banner ad click through? Friend referral? Etc #kiltfeed #restaurant
12:29 pm	kilted_andrew:	Ok – so I’ve an email collector on my site – how do I incorporate goals 2 trac the effectiveness of my layout? #restaurant #bar #kiltfeed
12:29 pm	Ctrentmarketing:	Newsletters are great, Also, tracking email newsletters to contact or where we are located pages, coupons, menu pages. #kiltfeed #restaurant
12:29 pm	Kilted_Alex:	having customer signups is awesome, but setting goals to see how they do it is super-awesome IMHO #kiltfeed #restaurant
12:30 pm	kilted_andrew:	RT @Ctrentmarketing: Here is a great resource for excel and analytics working well together http://bit.ly/C4QD0 #kiltfeed #analytics
12:30 pm	andrewmccluskey:	RT @Ctrentmarketing: Here is a great resource for excel and analytics working well together http://bit.ly/C4QD0 #kiltfeed #analytics
12:31 pm	Kilted_Alex:	@kilted_andrew – basically take URL’s relevant to the signup and create a goal (Think this is a topic in itself) #restaurant #bar #kiltfeed
12:32 pm	Kilted_Alex:	@Ctrentmarketing Good link! (Sidenote – bummer! i only use open office #kiltfeed
12:33 pm	kilted_andrew:	so goals tracks how many visitors to a page and then tracks the exit click? – #restaurant #bar #kiltfeed
12:35 pm	Kilted_Alex:	@kilted_andrew – they can do yes, its all in the set-up – thinking we need to cover this in more depth… #restaurant #bar #kiltfeed
12:36 pm	Kilted_Alex:	One of my pet-hates – PDF only #restaurant menus #kiltfeed – such a missed opportunity thats so easy to fix
12:37 pm	Ctrentmarketing:	You can also look to do advanced segmentation to accomplish simple goals as well. Blog post on this soon. #kiltfeed
12:37 pm	kilted_andrew:	Ok – it seems that we can develop our current dashboard a little further – I hear we have a willing #restaurant for next wk #bar #kiltfeed
12:38 pm	Kilted_Alex:	What i mean there is -why not have the menu in reg. text on site,? you can add keywords for that page …#restaurant #kiltfeed
12:39 pm	kilted_andrew:	@Kilted_Alex absolutely – pdf online docs not exactly SEO / visible! #restaurant #bar #kiltfeed
12:39 pm	Ctrentmarketing:	Also, with goals you can set monetary amounts to the goals are worth to see the ROI before your eyes. #kiltfeed #restaurant
12:39 pm	Kilted_Alex:	A PDF is always a good 2nd option – but what does it do to help your site? nothing really! #restaurant #kiltfeed
12:40 pm	kilted_andrew:	@Ctrentmarketing re the monetary amounts – I’m guessing their from adwords revenue? #restaurant #bar #kiltfeed
12:41 pm	Kilted_Alex:	Say yr specialty is fried haggis, you want to “tag” that on your menu pg so that if people search for that they find U #kiltfeed #restaurant
12:43 pm	kilted_andrew:	image alt and title tags – super important for image heavy sites – and restaurants SHOULD be image heavy – #restaurant #bar #kiltfeed
12:43 pm	Kilted_Alex:	I wich you could switch off the $ value – not always relevant unless you use adwords or ecommerce #restaurant #bar #kiltfeed
12:45 pm	Kilted_Alex:	@kilted_andrew – yes, it’s always said we eat with our eyes 1st, taste 2nd – same is true for websites. #restaurant #bar #kiltfeed
12:46 pm	kilted_andrew:	So – things we need: screencast of “Goals Overview” set up for analytics dashboard for #restaurant #bar #kiltfeed
12:46 pm	Kilted_Alex:	- for a perfect example of visual 1st impressions, theres a site: fivesecondtest.com – try it and you’ll see …#restaurant #bar #kiltfeed
12:47 pm	Ctrentmarketing:	$ amount isnt just for ecommerce. For example, you find that most people that click newsletter coupon visit #kiltfeed
12:47 pm	kilted_andrew:	screencast of Analytics / Excel hook up (this is a nice to have!) #restaurant #bar #kiltfeed
12:48 pm	kilted_andrew:	Further tweaking of the Restaurant Analytics Dashboard – develop comparison data – #restaurant #bar #kiltfeed
12:49 pm	Kilted_Alex:	@kilted_andrew – if you have excel i’ll defer that one to U – i’m an open office person #restaurant #bar #kiltfeed
12:50 pm	kilted_andrew:	@Kilted_Alex no worries – should be fun – #restaurant #bar #kiltfeed
12:51 pm	kilted_andrew:	Ok – I think we’ll keep today short and sweet – take this and develop what we have – #restaurant #bar #kiltfeed
12:51 pm	Kilted_Alex:	But i do agree – setting up goals needs more explaining. I’ll tackle that-unless @ctrentmarketing feels like it? #restaurant #bar #kiltfeed
12:53 pm	Kilted_Alex:	I think next week we should move back to non-analytics for a #restaurant #kiltfeed ? how about “simple changes for your site”?
12:54 pm	kilted_andrew:	Thanks again to Corey @Ctrentmarketing – time to re-group and hit this again barrels blazing next week – #restaurant #bar #kiltfeed
12:54 pm	Kilted_Alex:	but as always much has been talked about and much more learned today! #kiltfeed #restaurant
12:55 pm	kilted_andrew:	I think simple changes to your site next week is great – so long as they are driven by the analytics! ;-ppppp #restaurant #bar #kiltfeed
12:55 pm	Ctrentmarketing:	I agree I think we have outlined a lot of topics to discuss but might be hedging on too technical. See ya next week #kiltfeed
12:55 pm	kilted_andrew:	So – its goodnight from me and its goodnight from him – #restaurant #bar #kiltfeed
1:10 pm	warnersl:	AGREED!!! RT @Kilted_Alex: One of my pet-hates – PDF only #restaurant menus #kiltfeed – such a missed opportunity thats so easy to fix

In this kiltfeed we talked at some length about Google Analytics, with Special guest @coreytrent, analytics genius! For a full transcript: August 19, 2009

1:09 am	alexhsimpson:	In readiness for more Google Analytics chat at the #kiltfeed tomorrow, may we present “Analytics in a Nutshell” – http://bit.ly/wgKWR
1:09 am	Kilted_Alex:	In readiness for more Google Analytics chat at the #kiltfeed tomorrow, may we present “Analytics in a Nutshell” – http://bit.ly/wgKWR
1:12 am	Kilted_Alex:	#restaurant owners – need a kick-start to your website analytics useage? http://bit.ly/wgKWR – and join us tomorrow on #kiltfeed (11am MST)
1:12 am	alexhsimpson:	#restaurant owners – need a kick-start to your website analytics useage? http://bit.ly/wgKWR – and join us tomorrow on #kiltfeed (11am MST)
1:14 am	alexhsimpson:	Well – i should off to bed – got to be bright and bushy tailed for tomorrows Google Analytics #kiltfeed – come join us why dont u (11am MST)
1:14 am	Kilted_Alex:	Well – i should off to bed – got to be bright and bushy tailed for tomorrows Google Analytics #kiltfeed – come join us why dont u (11am MST)
7:40 am	kilted_andrew:	Looking forward to the #kiltfeed this morning – gonna look at small business analytics again – any #restaurant want an analytics makeover?
9:04 am	Kilted_Alex:	#restaurant owners – need a kick-start to your website analytics useage? http://bit.ly/wgKWR – and join us today on #kiltfeed (11am MST)
9:04 am	alexhsimpson:	#restaurant owners – need a kick-start to your website analytics useage? http://bit.ly/wgKWR – and join us today on #kiltfeed (11am MST)
9:05 am	alexhsimpson:	Morning all – who’s got the coffee? Lots to do before the #kiltfeed (11am mountain time) – Talking google Analytics , custom dashboards
9:05 am	Kilted_Alex:	Morning all – who’s got the coffee? Lots to do before the #kiltfeed (11am mountain time) – Talking google Analytics , custom dashboards
9:50 am	Ctrentmarketing:	RT @alexhsimpson: #restaurant owners – need a kick-start to your website analytics useage? http://bit.ly/wgKWR join us today on #kiltfeed
10:55 am	Kilted_Alex:	#restaurant people (And anyone else too!) only 1 hour until we talk small biz analytics on the #kiltfeed – come join us!
10:55 am	alexhsimpson:	#restaurant people (And anyone else too!) only 1 hour until we talk small biz analytics on the #kiltfeed – come join us!
11:22 am	andrewmccluskey:	#kiltfeed at 10:00 PST this morning – talking small business analytics for #restaurants
11:58 am	andrewmccluskey:	@alexhsimpson network just went down – will be alittle late for #kiltfeed
11:58 am	Kilted_Alex:	Are you there mr @kilted_andrew – shall we talk analytics on the #kiltfeed see if we can focus in on #restaurant analytics this week?
11:58 am	alexhsimpson:	Are you there mr @kilted_andrew – shall we talk analytics on the #kiltfeed see if we can focus in on #restaurant analytics this week?
12:01 pm	Kilted_Alex:	(secretly dreaming geek dreams and imagining @AvinashKaushik is lurking on the #kiltfeed) (probably saying “bloody amatuers!
12:01 pm	kilted_andrew:	OK – it’s #kiltfeed time and today it’s all about one of my favorite businesses ever – #restaurants (me – overweight? Never!)
12:02 pm	kilted_andrew:	#kiltfeed – so why is @AvinashKaushik so respected when it comes to analytics?
12:03 pm	Kilted_Alex:	@kilted_andrew – few years ago people in foodservice would have said “Why do i need web analytics?” #kiltfeed #restaurant
12:04 pm	Kilted_Alex:	@kilted_andrew Simply put @avanishkaushik has been there since day 1 of G.A. and knows his stuff, plus he’s a genuine dude! #kiltfeed
12:05 pm	Kilted_Alex:	I’d say any #restaurant not using a basic stats report is missing a lot of intelligence that helps immensely in tough times #kiltfeed
12:07 pm	kilted_andrew:	Ok – so onto analytics for restaurants – when I search for a restaurant i search for the type of food – #kiltfeed #restaurant
12:08 pm	kilted_andrew:	So – with so much data available – what are the real basics local restaurant would be looking at? #kiltfeed #restaurant
12:09 pm	Kilted_Alex:	I think our blog post is a good foundation, that could be easily tweaked for maximum information! http://bit.ly/KF88u #kiltfeed #restaurant
12:10 pm	Kilted_Alex:	@kilted_andrew It’s a question of “what to sweat and what not to” – ie – hits, pfttt!/ keywords, yaaay! #kiltfeed #restaurant
12:12 pm	kilted_andrew:	@Kilted_Alex Alex – that link goes to kaushik.net – I think the link on the KC page is this: – http://bit.ly/UX8jk #kiltfeed #restaurant
12:13 pm	kilted_andrew:	love the blog post title: Paradise by the (Google Analytics) Dashboard Light http://bit.ly/UX8jk #kiltfeed #restaurant
12:13 pm	Kilted_Alex:	@kilted_andrew -oops! Sorry, oh well -bit of free publicity for others aint no bad thing #kiltfeed #restaurant
12:14 pm	Kilted_Alex:	@kilted_andrew – so lets look down the list on this dashbard shall we? Lets skip #1,its so simple! http://bit.ly/KF88u #kiltfeed #restaurant
12:15 pm	Kilted_Alex:	I think #2 speaks for itself a lot too – people remembering your name is nice, but not worth worrying about too much #kiltfeed #restaurant
12:16 pm	kilted_andrew:	Sure – just one question though about no 1 – can you get unique visitors instead of total visits? http://bit.ly/UX8jk #kiltfeed #restaurant
12:17 pm	kilted_andrew:	Yep – but referring sites seems as though it would be worth looking into -no? http://bit.ly/UX8jk #kiltfeed #restaurant
12:18 pm	kilted_andrew:	Can you amend th dashboard to actually break out the referral traffice? http://bit.ly/UX8jk #kiltfeed #restaurant
12:18 pm	Kilted_Alex:	Absolutely – as @ctrentmarketing pointed out, in some cases referrals might even be better than search results #kiltfeed #restaurant
12:20 pm	kilted_andrew:	@Kilted_Alex so how would you do that on the dashboard – can the report be tweaked / manipulated? http://bit.ly/UX8jk #kiltfeed #restaurant
12:20 pm	kilted_andrew:	maybe list out the top 5 referring sites in that part of the report? http://bit.ly/UX8jk #kiltfeed #restaurant
12:20 pm	Kilted_Alex:	You could click the “pie chart report” on your dashboard – or better still add it to the front page -absolutely #kiltfeed #restaurant
12:21 pm	kilted_andrew:	Aaah – I’m being a bit slow ;-p – for a restaurant – Section 3 would be just referral traffic? http://bit.ly/UX8jk #kiltfeed #restaurant
12:24 pm	kilted_andrew:	Ok – 4. Keywords – this has gotta be critical for a restaurant – http://bit.ly/UX8jk #kiltfeed #restaurant
12:24 pm	kilted_andrew:	RT @Kilted_Alex: customizing the dashboard is a topic in itself we’re working on screencasts to cover that, #kiltfeed #restaurant
12:26 pm	Kilted_Alex:	@kilted_andrew -backpedal 1second -yes, you could make “all traffic” #3 into “referring sites” if thats a Key Metric #kiltfeed #restaurant
12:26 pm	kilted_andrew:	I think Corey’s point on Keywords – i.e. – the visitor wants to see evidence of the word they searched for immediately #kiltfeed #restaurant
12:27 pm	Kilted_Alex:	oops -i forgot the #kiltfeed #restaurant – GA screenshot: http://twitpic.com/ehfo6
12:27 pm	kilted_andrew:	@Kilted_Alex I think that makes sense – reduce the non-essential input and focus on the core http://bit.ly/UX8jk #kiltfeed #restaurant
12:28 pm	Ctrentmarketing:	@kilted_andrew That is correct connecting the message people want to see with what you are communicating is key #kiltfeed
12:29 pm	Kilted_Alex:	Just like keywords are vital for websites, watching them is key! (you can find potential new trends/ideas from them)#kiltfeed #restaurant
12:30 pm	Kilted_Alex:	@Ctrentmarketing – Welcome aboard! Everyone – Ctrent makes us look like mere amatuers in comparison LOL #kiltfeed #restaurant
12:30 pm	kilted_andrew:	probably wise for restaurants to have images (and alt text) of top keywords (ie food items) on front page – #kiltfeed #restaurant
12:30 pm	kilted_andrew:	@Ctrentmarketing yeah – makes me think about restaurant front page design totally differently – http://bit.ly/UX8jk #kiltfeed #restaurant
12:31 pm	Kilted_Alex:	(sidenote: i’d love to see @ctrentmarketingand @avanishkaushik in an analytics “cage match” – sigh, i’m a nerd!) #kiltfeed
12:32 pm	Kilted_Alex:	The more you can do with using and tracking keywords, the better IMHO #kiltfeed #restaurant
12:32 pm	Ctrentmarketing:	@kilted_andrew It should and that is one of the most lacking items in web design is connectivity. #kiltfeed #restaurant
12:33 pm	Kilted_Alex:	So- #5: loyalty. important? you bet!!! if you run specials, live music, events, blog – why be happy with 1 visit? #kiltfeed #restaurant
12:34 pm	kilted_andrew:	retail 101 – you make more profit by featuring your fastest selling item than by trying to promote your entire catalog #kiltfeed #restaurant
12:34 pm	alexhsimpson:	RT @Ctrentmarketing: @kilted_andrew It should & that is one of the most lacking items in web design is connectivity. #kiltfeed #restaurant
12:34 pm	Kilted_Alex:	RT @Ctrentmarketing: @kilted_andrew It should & that is one of the most lacking items in web design is connectivity. #kiltfeed #restaurant
12:35 pm	alexhsimpson:	WOW – if you like analytics, youre missing a good chat on the #kiltfeed today
12:37 pm	kilted_andrew:	So – loyalty is a great way of tracking the ongoing effectiveness of your marketing efforts – that’s a great metric #kiltfeed #restaurant
12:38 pm	Ctrentmarketing:	@kilted_andrew with promoting item dont forget to upsell/offer like items. These can help reach a great audience #kiltfeed #restaurant
12:39 pm	kilted_andrew:	what I’d like with loyalty is a comparative report – say 4 weeks pre vs. post promo – can we do that visually? #kiltfeed #restaurant
12:40 pm	Kilted_Alex:	and #6 – top content -this is a beaut! Its so simple, yet so much can be done with this one!#kiltfeed #restaurant
12:41 pm	Kilted_Alex:	@kilted_andrew – yes, GA allows you to compare months – gimem 1 sec and i’ll see if i can get a shot of it #kiltfeed #restaurant
12:42 pm	Ctrentmarketing:	@kilted_andrew This can be done by establishing campaigns in Google Analytics, and then look at loyal for each one #kiltfeed #restaurant
12:43 pm	Ctrentmarketing:	@Kilted_Alex You could set up a cust. report based on those dim. There is some links to be tagged but easy stuff. #kiltfeed #restaurant
12:43 pm	kilted_andrew:	@Ctrentmarketing Thanks Corey – I think any small business would appreciate loyalty as a comparative metric #kiltfeed #restaurant
12:45 pm	kilted_andrew:	In fact – site loyalty is a great way of measuring the impact of a typically “intangible” social media campaign #kiltfeed #restaurant
12:45 pm	Ctrentmarketing:	@kilted_andrew It can also so if efforts on the site are paying off. Use the data to drive change, not just reports. #kiltfeed #restaurant
12:47 pm	kilted_andrew:	@Ctrentmarketing Abso-freaking-lutely – 1 simple dashboard can give you all you need to run your business effectively #kiltfeed #restaurant
12:47 pm	kilted_andrew:	Ok – so – last 15 minutes – #6 content pages – gotta be about promotions – printable coupons? #kiltfeed #restaurant
12:47 pm	Kilted_Alex:	@Ctrentmarketing – another trick with top content i love is: tag print ads with a special URL – instant monitoring! #kiltfeed #restaurant
12:50 pm	Kilted_Alex:	@kilted_andrew – yep, if youre thinking G.A. is only for online activity -think again, its easy to use offline too #6 #kiltfeed #restaurant
12:50 pm	Ctrentmarketing:	@kilted_andrew Also, want to monitor pages that might have your location or menu as well. #kiltfeed #restaurant
12:52 pm	Ctrentmarketing:	@Kilted_Alex using special URL’s in print ads is a great tool to show how your efforts are paying off. Good point. #kiltfeed #restaurant
12:52 pm	kilted_andrew:	Top content for me is all about front page design again – it tells me what I should be featuring #kiltfeed # restaurants
12:52 pm	Kilted_Alex:	@Ctrentmarketing – menu especially, and “Daily specials” – well worth watching. #kiltfeed #restaurant
12:54 pm	kilted_andrew:	One thing that @Ctrentmarketing alluded to and we haven’t touched on is location – #kiltfeed #restaurants
12:55 pm	Ctrentmarketing:	@Kilted_Alex if you really want to stir the pot have special nonprinted menu items you can only view on the website:) #kiltfeed #restaurants
12:56 pm	kilted_andrew:	for a static enterprise like a restaurant – how deep can we drill location – street level? ;-p would be nice #kiltfeed #restaurant
12:56 pm	Kilted_Alex:	@Ctrentmarketing – good one! oh and “Stir the pot” what a great analogy #kiltfeed #restaurants
12:56 pm	kilted_andrew:	@Ctrentmarketing rotflmao over “stir the pot” #kiltfeed #restaurant
12:58 pm	kilted_andrew:	OK comedians – how deep can you take location tracking on google analytics? #kiltfeed #restaurant
12:59 pm	Kilted_Alex:	It might be too much like “Data puke” but a mashup of google maps and anlaytics … its nerdtastic!#kiltfeed #restaurant
1:00 pm	Kilted_Alex:	@kilted_andrew – i’m afraid that city loevl is as deep as google will go for now) (But i wonder about the mashup idea)#kiltfeed #restaurant
1:00 pm	kilted_andrew:	@Kilted_Alex Now that would be very cool – talk about targeted direct marketing based on location website stats #kiltfeed #restaurant
1:02 pm	kilted_andrew:	Ok – that’s a wrap – Alex – how about we knock up a sample restaurant dashboard based on what we discussed today #kiltfeed #restaurant
1:02 pm	Ctrentmarketing:	No pun intended #kiltfeed #restaurant
1:03 pm	kilted_andrew:	the big thing that I got from today was using metrics to drive design – particularly front page layout and imagery – #kiltfeed #restaurant
1:04 pm	Kilted_Alex:	@kilted_andrew – be happy to, unless of course there’s a #restaurant out there that would like to be a “Guinea pig” – FREE! #kiltfeed
1:04 pm	kilted_andrew:	@Ctrentmarketing yeah – we’ll be off to “cook” something up #kiltfeed #restaurant
1:04 pm	Kilted_Alex:	@kilted_andrew I think all too often the useabily of a site and it’s analytics are too distant #kiltfeed #restaurant
1:05 pm	Kilted_Alex:	@kilted_andrew – lets put some spice into the dashboard (groan) #kiltfeed #restaurant
1:06 pm	Kilted_Alex:	Like what you read here today? join us again next week, and feel free to visit us, contact us, tweet us often!#kiltfeed #restaurant
1:06 pm	kilted_andrew:	Ok – guess that’s enough “Food for thought” for one day (and terrible puns) – thank you @Ctrentmarketing – great input as always #kiltfeed
1:07 pm	Kilted_Alex:	Huge thanks once again to @crtrentmarketing – Analytics wizard! He’s Dumbledore to Avanish’s Gandalf \ #kiltfeed #restaurant
1:07 pm	Ctrentmarketing:	@kilted_andrew You are more than welcome. I enjoy coming to #kiltfeed for a creative discussion on game changing ideas.
1:07 pm	kilted_andrew:	We’ll be publishing a restaurant analytics dashboard at http://kiltedchaos.com – next week’s #kiltfeed – another business – legal perhaps?
1:09 pm	alexhsimpson:	Holy Schmoley -the #kiltfeed sometimes leaves me darn tired, and today’s was a doozy of ideas!
1:19 pm	Kilted_Alex:	Quick addendum to today’s #kiltfeed #restaurant – “people are searching by location” – the proof: http://bit.ly/q6lzs

During last week’s #kiltfeed (Archived here in case you missed it or want a recap), we covered the Google Analytics Dashboard, again with a lot of insight from Corey Trent, better known as @ctrentmarketing over on Twitter. As always we drifted off on a sub-tangent and started talking about Restaurant Analytics. So with that in mind, I prepared another screencast and report based off of an imaginary dashboard. This time around, instead of a screenshot, I’ve included the whole report as a PDF, to give a better idea of how the report would look. (*Note: the stats on this site are low, but hey we’ve been running for just over a month… baby steps!)

Mock Restaurant Report #1 DOWNLOAD LINK

The Scenario:

Jimmy owns a restaurant in Denver, he came and asked us to make him a dashboard that would show him the success (or failure) of his current marketing strategy on his website. Of  interest especially were the following results:

• How many people signed up for his newsletter per month
• Referring traffic from other websites to his blog
• Search engine results, and search engine keywords
• Statewide breakdown of visitors
• Visitor loyalty statistics

So, with the above in mind we prepared the PDF report above, and ran a quick screencast showing just how easy it is to add the elements you want to create a downloadable report. (Hint: if you click on the email tab on the Analytics Dashboard, you can set up who the report should go to, which format is best for your needs, PDF, CSV, etc – and also you can schedule emailing of the report to whatever frequency you have time to read the figures on!)

Here’s the screencast to accompany this blog post, as always i ramble on a little, but hey, who wants to see something that’s been scripted to the point of sterility anyways! You can also view our screencasts over on our YouTube Channel, The Kiltcast if you prefer, and on our Screenr page. Remember if there’s something specific you’d like us to screencast on, feel free to drop us a us an email or reach out to us on Twitter.

Better Still, leave us a comment and we’ll get right back to you!

In our next blog post on Analytics, we’ll be tasting our own medicine as @ctrentmarketing takes a look at our stats and gives KILTED CHAOS the treatment! And then we’ll review his dashboard, he can explain his methodology to us, and you, and we can discuss just how his report will help us imporve our own website based on the statistics in the report.

Remember  -if you want us to give your dashboard a meakeover, contact us and we’ll be happy to talk with you on what metrics might be important to your business, and how we can best impliment and present them in a report thats free of “Data puke” but rich with intelligence on your website, and your website visitors!

So, it was pointed out that we did a good job talking about custom dashboards for Google Analytics over on the #kiltfeed this week, but we forgot one simple thing: We assumed that small business owners knew how to add the modules they want to the dashboard! Oops! So – to make up for that, and to test a brand new screencast application we like called SCREENR, we made this quick “how to” video:

This video is purely to demonstrate how you find the modules you want to add to your Google Analytics dashboard,  and how easy it is to move the modules into the order you’d like to view them in. Stay tuned for a more indepth look at custom dashboard reporting, starting next week with a custom dashboard aimed specifically at a restaurant owner.

If you like this and want to see more screencasts, drop us an email or tweet us (@kilted_alex and @kilted_andrew) with what you’d like to see us demonstrate. Additionally, you can find our screencasts at: SCREENR and on your youtube channel. On one hand we don’t want to come across like just another couple of  “Social Media Experts”, but we feel there’s a lot of information that can be much easier to understand via a quick video, rather than a long winded blog post!